Sony Ericsson continues with the creepiness

If you’ve been keeping up with our blog, you’re probably aware that we have done a couple of articles about the creepy ads Sony Ericsson is using to drum up support for the launch of their Xperia Play (aka the PSP Phone). We’ll be prepared to be disturbed again with a new set of ads that has everyone asking who in the world did Sony hire for their new advertisement campaign?

As many companies will tell you, one of the best ways to drum up support for your devices is to be controversial. Sony took the message right and thanks to its first set of commercials, people are starting to talk, and it cannot be too bad that there will be 50 games at launch and recently Gameloft came forward to announce it will have an Xperia Play exclusive title called BlackStab which is supposed to be some sort of RPG sword game.

In the new set of ads, a female gamer is shown playing on her Xperia Play, innocent right? Well it would be had the commercials stopped there. In the 4 part commercial we see her go from a Droid with red eyes to a hobbit trying to defeat some evil king, monster or sorcerer to discussing such topics as stabbing herself in the boobs and what not (we did not make the last one up).

Seeing this device is being marketed to a sub 35-year-old crowd, we hate to say it but these commercials are spot on and it is probably one of the reasons why the device is getting so much media attention. On the other hand, we’re beginning to wonder if Sony will eventually pull the ads like what they did to the PS3 ones.

Source: cnet

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