SE Blogged

How Sony Ericsson Managed to Survive

Posted on July 19th, 2010 by Liam

There is no doubt that Sony Ericsson was originally not doing so well. The company was in such deep negatives that it was often rumored that the joint venture would eventually close.

According to the latest reports, the company has managed to make a considerable profit this second quarter of 2010. When compared to the performance of SE last year, a 31 million Euro profit margin is significantly better than being in the red with over 200 million reasons to give up.

The big secret, as many believe, is with the new handsets that have been designed for the next generation of smart phone users. No longer is the smart phone market crowd composed of niche groups. The smart phone industry has come to include many in the general user base, this means that Sony’s multimedia based approach and focus on social networking is really paying off.

Take the XPERIA X10; the new Os comes with the Timescape and Mediascape user interfaces, providing users with plenty of ways to keep in touch with friends and family. It does not even matter much that the next Android update for SE’s devices are taking longer than expected. While other phones will be getting the newer 2.2 Android OS, the XPERIA series will have to settle for version 2.1 this coming September.

Hopefully, all the Android devices under Sony Ericsson are made compatible with the upcoming 3.0 Gingerbread launch that was supposed to come out by the end of the year.

Aside from this lineup of Android handsets (the X10, X10 Mini, X10 Mini Pro and X8), Sony Ericsson still has a couple of interesting devices that users might be interested in. The Vivaz and Vivaz Pro are Symbian smart phones that focus heavily on HD video recording. As with the Sony Ericsson X10 Mini Pro, the Vivaz Pro also comes with a slide out QWERTY keyboard.

Filed under: Sony Ericsson

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